Privacy & Data Policy
Martin Deerline Ltd
Reviewed August 10, 2022
The following Privacy and Data Policy (“Policy”) discloses the Privacy and data use practices of Martin Deerline Ltd (“us,” “we,” or “our”) for data or information on which we receive from you, either directly or through a third party, including, without limitation, in person or by phone at our retail locations or through websites, applications, devices or the provision of services to you. We created this Policy to communicate OUR privacy and data policies to each of our CUSTOMERs (collectively a “Customer,” “you” OR “your”) with respect to your information.
1. Information Collection and Use
We collect and share both your Customer Data and Usage Data (collectively “Data”) as described in this Policy.
To purchase, access, receive, download, upload or use goods or services from us, you may be required to provide us, our web providers (Dealer Spike, LLC, Shopify), John Deere or another equipment supplier with personally identifiable information (collectively, “Customer Data”). Personally identifying information is information that can be used to identify, locate or contact you. If a Customer directly or indirectly communicates with us by e-mail, posts or uploads content or information to a website or application to which we are provided access or otherwise completes online forms, any information provided in such communication will also be collected by us as Customer Data. Data may be collected by us directly from you or your devices or it may be delivered to us by third parties if you authorize such access be provided by the third party. By granting us access to Customer Data from a third party, you grant us a royalty-free, non-exclusive, perpetual license to use such Customer Data in accordance with this Policy.
Customer Data may consist of the following types of information:Personal Data
Personal Data includes your name, username, mailing address, e-mail address, phone number, postal code, and similar personal information. We use Personal Data to send Customers phone, e-mail, written or other forms of communications regarding:
- Goods or services requested or purchased by Customers;
- Promotional or informational materials about our company, affiliates and/or third parties with whom we conduct business and the related goods and services provided by such businesses;
- Machine-specific information to participating Customers; and
- Updates, advertisements, offers and announcements relating to the goods and services of our company, affiliates and/or third parties with whom we conduct business.
If you have a user account with us then you are responsible for maintaining the confidentiality of your username and password and all uses of your account and password. You agree to immediately notify us of any unauthorized use of your account.
Usage Data is collected automatically when using our website. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Technical information including IP addresses, persistent identifiers, statistical utilization, transmission and access methods and sources, and preference information that is collected by cookies, web beacons, or other similar device based collection technologies. This may include any search that led you to our website, your connection speed or type, and your browser or device information.
Cookies & Tracking Technologies
Transaction & Demographic Data
We collect transaction information about your purchases, inquiries and customer accounts to fulfill orders or for our general business needs, including maintenance and warranty services. We also may collect general demographic or preference data regarding your interests, goals or needs to understand who you are and what products and services may interest you or meet your needs.
We may collect financial information from you to complete purchases of goods or services, such as credit card information or your billing address. We may also assist you in applying for financing with certain third parties or engage in direct financing with you.
2. Confidentiality, Security and Storage of Data
Except as otherwise provided in this Policy, we will keep all of your Data that personally identifies you (e.g., your name and address) as private and will not share it with third parties, unless such disclosure is necessary to:
- Comply with a law (or based upon our good-faith belief that disclosure is necessary to comply with a law);
- Protect our rights or property;
- Protect the personal safety of users;
- Protect against legal liability; or
- Enforce this Policy or any of our other policies and guidelines.
We may also share your Data as provided below, when required by a third party through whom you authorized or allowed Data to be transmitted to us or when otherwise authorized or requested by you.
We will not sell your Data to third parties except in the case of a sale of substantially all of our business or assets or the business or assets of one or more of our locations or business divisions or as otherwise permitted below with respect to aggregate Data. We may permanently delete or destroy any and all Data at any time as determined by us. We take every precaution to protect our users’ information. When users submit sensitive information via the website, their information is protected both online and off-line. We use a variety of commercially reasonable security technologies to help protect your Data from unauthorized access, use, or disclosure. However, the use of such security technologies is not, and should not be considered to be, any type of guarantee or warranty by us that your Data will not be accessed by third parties, or that we will use all available security technologies to prevent unauthorized access to, use, or disclosure of your personally identifying information. Furthermore, employees are kept up-to-date on our security and privacy practices. Employees are periodically notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers’ information is protected.
3. Sharing and Use of Information
We share your Data with our affiliates, suppliers, vendors, and/or their agents and employees as we deem necessary for the provision of goods and services to you. Specifically, we may share your Data:
- with third parties assisting us in the provision, administration, and management of goods and services generally;
- with third parties that assist us in providing goods and services that you request;
- with third parties that support our business operations or provide marketing or advertising services on our behalf, including marketing, technical, accounting, legal or other professionals; and
- as otherwise permitted by law or approved by you.
We may use your Data for our general business operations and goods and services provided by use if it is in a form that is not capable of being personally identified with you or if it is combined with Data from one or more other customers in aggregate form that does not personally identify any particular customer.
While we use commercially reasonable efforts to safeguard your Data when transmitted to third parties, we do not warrant that your Data will be transmitted without unauthorized interception or modification or that your Data will not be accessed or compromised by unauthorized third parties.
Third Party Service Providers
The service providers we use may have access to your personal data. These third-party vendors collect, store, use, process and transfer information about your activity on our website in accordance with their Privacy Policies.Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its owner advertising network. You can opt-out of Google tracking your activity on our website by installing the Google Analytics opt-out browser add-on.
Email & Text Marketing
We may use your personal data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You consent to receive communications from us electronically, but have the ability to opt-out of receiving future emails and/or texts by unsubscribing from the list, contacting us at the following email address, firstname.lastname@example.org or changing your account preferences, if applicable. Notwithstanding anything to the contrary in this Policy, we may communicate with you by email in certain circumstances allowed by law (for example to communicate warranty information, product recall information or safety or security information about a product).
- Email Marketing Provider – Constant Contact
- Text Marketing Provider – Kenect
These third-party vendors collect, store, use, process and transfer information about your activity on our website in accordance with their Privacy Policies and to enable us to:
- Measure and analyze traffic and browsing activity on our website
- Show advertisements for our products and/or services to you on third-party websites or apps
- Measure and analyze the performance of our advertising campaigns
The third-party vendors we use are:
- Google Ads (Adwords) remarketing service is provided by Google Inc.
- Facebook & Instagram
4. Collection of Your Information by Third-Party Websites
Our website may contain links to enable you to visit other websites of interest; We are not responsible for the privacy practices or the content of such websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites. Such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
5. Updates and Changes to Policy
We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy by posting such addition, change, update, or modification on our website. Any such addition, change, update, or modification will be effective immediately upon posting on our website.
6. How to Contact Us